In the world of company development and branding, going digital is all the buzz. So just what is digital marketing and how can we use it to grow our companies?
Digital Marketing Defined
Digital marketing is the marketing and promo of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social networks, radio, television, mobile and even kinds of traditionally non-digital media such as billboards and transit indications. Essentially any marketing media that is delivered digitally is considered digital marketing.
This leaves just numerous kinds of person-to-person (P2P) marketing, print marketing and direct marketing beyond the digital marketing umbrella. Even then, print advertisements, direct mail, print directories, billboards and posters are all starting to connect to their digital equivalents. With items like URL landing pages, QR codes, web banner marketing, online directories and text codes, traditional marketing and advertising generally has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, company owner and customers alike. The ever-increasing need to show measurable outcomes makes going digital a dream for the digital marketing agency. Most digital media, consisting of websites, social networks and mobile advertising is a lot easier to track than standard marketing media such as print advertising.
For business owners, many kinds of digital marketing are very low cost. Having a web existence, engaging customers in discussions through social media and e-mail marketing are low cost options to print marketing and direct mail. These digital channels are available to services of any size, and help to even the playing field for start-ups, small companies and independent specialists seeking new organisation.
For customers, the fast lane of life makes digital advertising a must. When customers are in need of products and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for responses – and we discover them fast.
Utilizing Digital Media to Build Your Company and Brand name
No matter what size your business is – big or little to medium sized service/ business (SMB or SME) – you can effectively market your organisation through inexpensive digital channels. The structure of your marketing efforts will be your site. Invest wisely in your site, and be sure that it does the following:
Sufficiently represents your service and brand (look, messaging).
Properly speaks to your target market.
Can be found by searchers on the top online search engine.
Is current and easily navigable.
Provides numerous channels for customer interaction.
Links to other marketing efforts.
It is recommended that you deal with a professional web design firm that is competent in web development and seo. Since your site is the foundation to and from which all other digital channels will lead, it ought to be thought about one of your leading business investments.
As soon as you have your site complete, the next actions would be to release routine monthly or bi-monthly email projects, and get in touch with consumers via social media. If you are really on a shoestring budget plan, these are efforts that can be done internal (by somebody with the appropriate knowledge) or for a low cost by an outdoors digital marketing company. Make sure that all of your efforts lead consumers back to your website where they can completely engage with your organisation, products and services, and pick the channels through which they contact you.
If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for seo and pay-per-click marketing. Many organisations today rely greatly on being discovered online to acquire new clients. A typical misconception among entrepreneur is that merely having a website indicates that customers will find it. Not so. Your site must be constructed with particular keywords and expressions, meta data, page content and linking methods that will help it reach top search rankings.
Since numerous keywords and phrases have stiff competition for top search rankings, you will require to supplement your natural seo efforts with pay-per-click marketing. Getting developed with pay-per-click advertising campaigns can be a little challenging, however with a little time, effort and guideline, that too can be achieved in-house, or for a sensible cost through an outdoors digital marketing company.
Beyond email, social media marketing and online search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards and far more are offered as marketing outlets. Whatever digital efforts you choose, they must all link and tie into your foundation – your company site. Learn more about integrated marketing service here.