When it comes to winning in sales and closing a deal there are several ways and strategies to do it. You will find a huge number of books around this topic including lots of advice shared via the internet and other medias. Well it’s definitely a hot topic.
Ben Franklin invented what sales people call the Benjamin Franklin Close. In order to close a closing a sales deal, Ben Franklin created a simple method. He drew a line down the middle of a blank piece of paper. That made 2 columns on the page.
I can hire someone else to do my marketing for me like SEO and my ads and stuff that help make me money. Every other thing I need to do in my business can easily be done by someone better. So that’s exactly what I rely on because I’m pretty lazy.
The Interview. The interview should be a good opportunity for the employee to discuss their experiences and why they can help your company. You want to make sure you hear their future goals in life. This will allow you to narrow down if this person wants to keep working for you in the future or if you’re just a stepping-stone. Next, make sure they ask about your company or have some knowledge about what you do. If they don’t know then they most likely don’t know what they are truly stepping into. Also, make sure to ask if they are interviewing with other companies. If this candidate is real good, he or she could be receiving offers from your competitors. This could cause problems in the future when giving them an offer.
Say “I will take care of everything else” as you finish filling out the form. And, assume your customer has said “yes” for buying your products or services.
Here is what you need to know to make money, more than that to make your life work for you in the best way possible. When we feel stressed and threatened we go to knee jerk responses we learned as kids for protection and survival.
Place yard sale signs around the neighborhood to attract the local traffic. White or yellow colored poster paper works best with a wide-tipped Sharpie for the text. Be sure to indicate your directions with arrows and post the hours you are opened for business.
Things have moved on from cold calling, to telemarketing yourself with random data and now towards lead generation companies…the Internet cannot kill the human need for interaction, in a way it promotes it but I can’t see anything killing the power of the human voice. Maybe the next generation will come up with a way to do this. I would be intrigued to see how…but for now move on forward, close that deal on the phone using a lead generation company to find the target for you.